13 Sep 2017, written by Knolyx

6 easy steps to organize a webinar

The webinar is a strong marketing tool which gains ground even in Romanian companies. The seminars have got into the virtual world, turning interactive webinars which overcome the geographical barriers, bringing in the same place people having mutual interests. More than that, the success rate of the webinars motivates the companies to appeal more often to these eLearning methods. But the success of a webinar starts with its organization. Therefore find out which are the important steps to implement a webinar!

A proven fact is the fact that, at present, the video format masters the virtual world. At least 50% of the online traffic is assured by the video content. It has become essential to appeal to a video as a marketing tool and the webinar concept has become an accessible solution for professional development. 

More than this, the straight communication with the participants ease the attendance of the course and consolidates the message. The seminars have shown this thing, and the webinars become a good solution which involves a straight contact, offering even more facilities and reducing the costs. The webinar becomes the gate of communication between the trainer and the trainee, irrespective of the geographical distance and a bigger number of participants.

Another advantage would be the fact that the webinars have interactive, audio and video elements, which allow trainees to follow the presentation more easily.

Do you want to have a successful webinar? Make sure that the organization plan checks these 6 important steps:

1. The establishing of the objectives and necessities

Catching and maintaining the attention of the audience is a real challenge for every trainer. That’s why, when it comes to realizing the presentation and the discourse you need to trace the main objectives of the webinar and to take into account the following aspects:

             a. Who’s the public?

             b. What’s the subject?

             c. How much time do you need to discuss the theme?

According to the analysis, the attention of the public can be lost after 2-3 hours and that’s why this time interval should be a landmark for the presentation.

2. The establishing of the speaker panel

If the webinar includes more speakers, their management is really important. When there’s only one speaker, the situation is easily organized, but when there are more speakers there are a lot of factors to be taken into account and they influence the entire presentation. The schedule of the webinar needs to contain all the details from the establishment of the subject to the order in which the speakers talk and the time in which each of them is allowed to speak.

3. The technical training for the webinar

Choose a platform which integrate in the same place all of the instruments which are necessary for organizing a webinar, from a logistic point of view, and make sure that you have all the equipment which is necessary to transmit it. An important factor in organizing a webinar is the audio and video quality. In order to obtain a good transmission, the organization of a webinar includes the allocation of some professional technical resources and instruments (video camera, lights, sound, etc) and also a technical team who must control and maintain the script.