What is gamification?
We've all heard this concept in a series of a contexts, but what exactly is gamification and how could you use it to improve your professional activity? Gamification is a recent method, a method that can be applied to elements and also strategy games into the context of a non-game.
Moreover, gamification could be used in the process of e-Learning and it brings a series of benefits, such as an increased level of engagement and interactivity and a more applied approach to the gathering knowledge. When using a gamified approach, you should have in mind the following questions:
What is the HRD has been set?
What is the main problem an employee has?
What will be achieved by the training conducted through this gamification?
Awarding badges is one of the gamification methods, focusing on tracking and awarding a trainee professional development, by offering him or her an award for what he/she has done, the skills he/she has acquired, the knowledge he/she has gained. Therefore, the employees will feel appreciated for what they have done for the company. For example, in the case of a staff training for employees, they could receive some of the following badges: 1st attendance (first employees who were present in a training), Speak Out (the most active Employees when the training took place), or it could be the Best Group (a group of employees in the best training). Another method is represented by the leaderboard, which displays the results of the achievement of all employees, focusing on rankings. Leaderboards can spur positive competition among employees in already applied.
To sum up, the method of gamification has been successful in various corporate environments to apply in various countries, as well as methods of Xerox which is a method that has been used by a company for management training. Gamification implementation can increase brand awareness, and could provide education for employees' even wider community. Training and learning methods with the use of gamification can change the training process that was boring and had to take quite a long time, but now it can be more efficient and you could benefit from it.
Some (final) thoughts
Gamification can be used for various purposes, such as training and learning, content marketing. In using the method of gamification the most important thing is to make training a more interesting process and to focus more on the engagement and interactivity. Find more benefits of gamification here.